Top Topics: Discovering What Non-Tech Users Need In A Solution

• User Experience
• Product Strategy
• Client Relations
• Software Development

Whether you're part of a tech-services company creating bespoke solutions for clients or a member of an in-house dev team designing a new tool for colleagues, it's important to remember that, while you're the expert in "how," the end users you're building for are the experts in "what" and "why."

Before any work is started, it's essential to dig down and discover the precise issue(s) the end users need you to solve. This can be a tricky task when working with people who aren't themselves proficient in technology. In this Forbes Technology Council expert panel, I shared my approach to understanding non-technical users' needs.

## My Approach: Understanding Their Ideal Workflow

"If this solution magically worked perfectly tomorrow, what would your day look like?" This unique question prompts clients to envision their ideal workflow, revealing expectations, priorities and pain points. It bridges the gap between abstract needs and practical implementation, helping to design a solution that aligns seamlessly with their goals and daily tasks.

## Why This Question Works

This approach is particularly effective because it: - Removes technical barriers from the conversation - Focuses on outcomes rather than features - Reveals hidden assumptions and unspoken requirements - Helps identify the true value proposition of the solution

## Other Expert Approaches

The article features various perspectives from technology leaders:

- **Current Workarounds and Manual Fixes**: "Walk me through your current process step by step, including workarounds and manual fixes." This reveals real pain points and unofficial workflows.

- **Success Criteria**: "How do you determine the success criteria for this solution?" This brings out the "why" behind requirements and helps solidify the tangible value.

- **Automation Opportunities**: "If you could automate any process affecting your workflow, what would it be?" This identifies areas for efficiency improvements.

## Building User-Centric Solutions at Starlight Retail

At Starlight Retail Inc., our success in delivering solutions across eight countries stems from our commitment to understanding users at a fundamental level. By focusing on their ideal outcomes rather than technical specifications, we create solutions that truly transform how businesses operate.

[Read the full article on Forbes](https://www.forbes.com/councils/forbestechcouncil/2024/12/20/top-topics-discovering-what-non-tech-users-need-in-a-solution/)